The BSB50620 Diploma of Marketing and Communication is a nationally recognized qualification in Australia, designed for individuals aiming to develop advanced skills in marketing and communication. This diploma equips learners with the knowledge and competencies to undertake roles that require a sound theoretical knowledge base and a range of managerial skills to ensure that marketing functions are effectively conducted in an organization or business area.
Course Overview
- Qualification Code: BSB50620
- Total Units: 12 (5 core units + 7 elective units)
- Delivery Mode: Varies by provider; may include face-to-face, blended, or online learning
- Duration: Typically 12–24 months, depending on the institution and study mode
- Entry Requirements: Completion of specific units or equivalent competencies, or two years equivalent full-time relevant work experience
- Release Status: Current (Release 2)
- Supersedes: BSB52415 Diploma of Marketing and Communication
Key Learning Outcomes
Graduates will develop competencies in:
- Identifying and evaluating marketing opportunities
- Establishing and monitoring the marketing mix
- Designing and developing marketing communication plans
- Writing persuasive copy
- Undertaking project work
Career Opportunities
This qualification prepares individuals for roles such as:
- Marketing Manager
- Marketing Team Leader
- Public Relations Manager
These positions are in demand across various sectors, including corporate, government, and non-profit organizations.
Course Structure
Core Units (5):
- BSBMKG541: Identify and evaluate marketing opportunities
- BSBMKG542: Establish and monitor the marketing mix
- BSBMKG552: Design and develop marketing communication plans
- BSBMKG555: Write persuasive copy
- BSBPMG430: Undertake project work
Elective Units (7):
Electives can be chosen based on specific interests and career goals, with options such as:
- BSBMKG543: Plan and interpret market research
- BSBMKG546: Develop social media engagement plans
- BSBMKG551: Create multiplatform advertisements for mass media
- BSBCMM511: Communicate with influence
- BSBOPS505: Manage organisational customer service
- BSBCRT511: Develop critical thinking in others
- BSBTWK502: Manage team effectiveness
Note: Elective units should be selected to align with specific career goals and industry requirements.