Qualification Overview
Qualification Code: BSB40820
CRICOS Code: 104777H
Duration: Approximately 52 weeks (including 12 weeks of scheduled breaks)
Delivery Modes: On-campus, online, blended learning, or through workplace-based training
National Register: training.gov.au
This qualification is designed for individuals aiming to pursue a career in marketing and communications. It provides the skills and knowledge required to apply marketing and communication strategies in various business contexts.
Units of Competency
To achieve this qualification, students must complete a total of 12 units:
- Core Units (6):
- BSBCMM411 – Make presentations
- BSBCRT412 – Articulate, present and debate ideas
- BSBMKG433 – Undertake marketing activities
- BSBMKG435 – Analyse consumer behaviour
- BSBMKG439 – Develop and apply knowledge of communications industry
- BSBWRT411 – Write complex documents
- Elective Units (6):
- BSBMKG440 – Apply marketing communication across a convergent industry
- BSBMKG434 – Promote products and services
- BSBOPS404 – Implement customer service strategies
- BSBTWK401 – Build and maintain business relationships
- BSBTEC303 – Create electronic presentations
- BSBINS401 – Analyse and present research information
Note: Elective units may vary depending on the Registered Training Organisation (RTO) and the delivery mode.
Career Outcomes
Upon successful completion of this qualification, individuals may pursue various roles within the marketing and communications sector, including:
- Marketing Coordinator
- Public Relations Officer
- Advertising Account Coordinator
- Sales Administrator
- Social Media Officer
- Media Assistant
Note: Job titles and responsibilities may vary depending on the employer and the individual’s experience.
Entry Requirements
While there are no formal entry requirements for this qualification, it is recommended that individuals have:
- A foundational understanding of marketing and communication principles
- Basic literacy and numeracy skills
- Relevant industry experience or prior vocational training
Note: Specific entry requirements may vary between RTOs.