Course Overview
The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised qualification designed for professionals aiming to lead and strategise within the dynamic field of marketing and communications. This program equips individuals with advanced skills to develop and implement comprehensive marketing strategies that align with organisational objectives.
Course Name: Advanced Diploma of Marketing and Communication
Course Code: BSB60520
Industry Relevance: In today’s competitive business environment, organisations seek professionals who can drive marketing initiatives that enhance brand visibility and customer engagement. This qualification addresses the industry’s demand for strategic thinkers capable of managing complex marketing projects and leading teams to achieve business goals.
Target Audience: This course is ideal for:
- Marketing Managers seeking to formalise their experience and advance their careers.
- Communication Specialists aiming to take on leadership roles.
- Business Owners who wish to enhance their marketing capabilities.
- Professionals transitioning into marketing and communication roles.
Entry Requirements:
To enrol in this qualification, individuals must have completed the following units (or their equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Alternatively, candidates with four years of relevant full-time work experience in marketing may be eligible for entry .
By completing this qualification, graduates will be prepared to take on senior roles that require strategic planning, leadership, and a deep understanding of marketing principles.
Course Outcomes
Graduates of the BSB60520 Advanced Diploma of Marketing and Communication will acquire a comprehensive set of skills and knowledge, enabling them to lead marketing teams and drive strategic initiatives within various organisational contexts.
Key Competencies Developed:
- Strategic Marketing Planning: Ability to develop and implement marketing strategies that align with organisational goals.
- Leadership and Team Management: Skills to lead diverse teams, manage performance, and foster a collaborative work environment.
- Market Research and Analysis: Proficiency in conducting market research to inform decision-making and strategy development.
- Brand Management: Expertise in developing and maintaining brand identity and positioning.
- Digital Marketing: Understanding of digital platforms and tools to execute effective online marketing campaigns.
- Budgeting and Financial Management: Capability to manage marketing budgets and assess financial performance.
- Innovation and Change Management: Skills to drive innovation and manage organisational change effectively.
Units of Competency Include:
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBMKG627 Execute advertising campaigns
- BSBCRT611 Apply critical thinking for complex problem solving
- BSBFIN501 Manage budgets and financial plans
- BSBLDR601 Lead and manage organisational change
- BSBOPS601 Develop and implement business plans
- BSBSTR601 Manage innovation and continuous improvement .
Upon completion, graduates will be equipped to take on senior marketing roles, contribute to business growth, and adapt to the evolving marketing landscape.
Career Opportunities
The BSB60520 Advanced Diploma of Marketing and Communication opens doors to a variety of senior roles within the marketing and communications sector. Graduates are well-positioned to lead strategic initiatives and drive organisational success.
Potential Job Titles:
- Marketing Director: Oversee the marketing department and develop strategies to increase brand awareness and sales.
- Marketing Manager: Plan and execute marketing campaigns, manage budgets, and analyse performance metrics.
- Advertising Account Director: Lead client accounts, develop advertising strategies, and coordinate creative teams.
- Client Services Director: Manage client relationships and ensure the delivery of high-quality marketing services.
- Marketing Strategist: Analyse market trends and develop strategies to achieve business objectives.
- Advertising Account Planning Manager: Research and plan advertising campaigns that resonate with target audiences .
Industry Sectors:
- Corporate Enterprises: Lead marketing initiatives in large organisations across various industries.
- Advertising Agencies: Manage client accounts and develop creative advertising solutions.
- Public Relations Firms: Strategise communication plans and manage public perception.
- Non-Profit Organisations: Promote causes and manage donor communications.
- Government Agencies: Develop public information campaigns and manage stakeholder engagement.
Further Study Pathways:
Graduates may choose to pursue higher education opportunities, such as:
- Graduate Diploma of Strategic Leadership
- Bachelor’s Degree in Marketing or Business Administration
- Master’s Degree in Marketing or Communication
By completing this qualification, professionals enhance their employability and are equipped to take on leadership roles that require strategic thinking and advanced marketing expertise.
Recognition of Prior Learning (RPL) Pathway
The Recognition of Prior Learning (RPL) pathway for the BSB60520 Advanced Diploma of Marketing and Communication offers experienced professionals an opportunity to have their existing skills and knowledge formally recognised. This process acknowledges the competencies gained through work experience, informal training, or other qualifications, allowing individuals to achieve a nationally recognised qualification without duplicating learning.
Benefits of RPL:
- Time and Cost Efficiency: Fast-track the qualification process by avoiding repetition of content already mastered.
- Career Advancement: Enhance professional credibility and open up new career opportunities by holding a formal qualification.
- Business Opportunities: Lay the foundation for establishing or expanding a business in the marketing and communications industry.
- Compliance and Recognition: Meet industry standards and regulatory requirements, ensuring clients and employers recognise your expertise.
Eligibility for RPL:
Individuals with substantial experience in marketing, advertising, or related fields, particularly those who have performed strategic marketing roles, may be eligible for RPL. Evidence such as work samples, references, and documented experience will be assessed to determine competency.
Process:
- Self-Assessment: Evaluate your existing skills and knowledge against the units of competency in the qualification.
- Evidence Collection: Gather documentation that demonstrates your experience and proficiency in relevant areas.
- Assessment: Submit your evidence for review by qualified assessors who will determine the extent to which your experience meets the qualification requirements.
- Outcome: Receive the qualification or be advised of any additional training required to meet the standards.
By pursuing the RPL pathway, professionals can formalise their expertise, enhancing their career prospects and positioning themselves for success in the competitive marketing and communications industry.